About Course
Course Overview: In this comprehensive course, you will master the art of telling impactful stories to forge a strong brand identity and implement robust marketing strategies for your social venture. You will explore the principles of effective storytelling, learn to develop go-to-market and ongoing promotional strategies and employ storytelling techniques such as the Marshall Ganz Approach to enhance integrity, credibility, and confidence in your brand.
Course Structure
This course is delivered through a mix of short instructional videos, comprehensive readings, practical worksheets, engaging case studies, and references to external sources. The learning journey culminates in a final assessment designed to evaluate your understanding and practical application of the course materials.
Course Facilitators:
- Priya Shah: Founder of The Simple Good
- Henry Anumudu: Co-founder of Sharing Life Africa
- Kehinde Ruth Onasoga: Creative Director at Pandora Agency
- Kayode Alabi: Founder and Chief Executive Officer
Course Content
Module One: How to tell compelling stories
-
Introduction to storytelling
03:58 -
The power of stories
02:34 -
Two approaches to storytelling
02:35 -
Misconceptions and hinderances to storytelling
02:40 -
Leveraging stories for fundraising
02:30 -
Case Study – Charity Water Advert
19:43 -
Exercise: Tell your story
Module Two: Brand storytelling and creating a marketing strategy
Module Three: Developing a pitch deck
Extras
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change
