About Course
Course Overview: In this comprehensive course, you will master the art of telling impactful stories to forge a strong brand identity and implement robust marketing strategies for your social venture. You will explore the principles of effective storytelling, learn to develop go-to-market and ongoing promotional strategies and employ storytelling techniques such as the Marshall Ganz Approach to enhance integrity, credibility, and confidence in your brand.
Course Structure
This course is delivered through a mix of short instructional videos, comprehensive readings, practical worksheets, engaging case studies, and references to external sources. The learning journey culminates in a final assessment designed to evaluate your understanding and practical application of the course materials.
What makes this course so unique?
Course Facilitators:
- Priya Shah: Founder of The Simple Good
- Henry Anumudu: Co-founder of Sharing Life Africa
- Kehinde Ruth Onasoga: Creative Director at Pandora Agency
- Kayode Alabi: Board Member at Peace First
Learning Outcomes:
Upon successful completion of this course, participants will be able to:
- Craft and narrate compelling impact stories that enhance brand perception.
- Develop and execute effective go-to-market strategies tailored for social ventures.
- Employ digital marketing techniques to promote their social enterprise effectively.
- Evaluate the effectiveness of their marketing strategies through practical metrics.
Course Content
Module One: How to tell compelling stories
-
Introduction to story telling
03:58 -
The power of stories
02:34 -
Two approaches to storytelling
02:35 -
Leveraging stories for marketing and branding
01:36 -
Case Study – Charity Water Advert
19:43 -
Misconceptions and hinderances to storytelling
02:40 -
Leveraging stories for fundraising
02:30
Module Two: Brand storytelling and creating a marketing strategy
Module Three: Sharing stories online – developing a digital marketing strategy
Extras
Live sessions
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change
