Storytelling and Marketing for Social Ventures

Gain the skills to tell your impact stories in a compelling way to create a strong brand identity for your social venture.

28 Lessons
1415 Enrolled
8 hours

About Course

Learn how to tell your impact stories in a compelling way and create a strong brand identity for your social venture. Gain the skills to create effective go-to-market and promotional strategies. Discover exciting storytelling techniques, including the Marshall Ganz Approach for shaping the public narrative.

Course Contributors: Priya Shah (founder of The Simple Good), Henry Anumudu (Sharing Life Africa), Kehinde Ruth Onasoga (Pandora Agency), and Kayode Alabi (Board Member at Peace First). 

Course Content

Module One: How to tell compelling stories

  • Introduction to story telling
    00:00
  • The power of stories
  • Two approaches to storytelling
  • Case Study – Charity Water Advert
  • Misconceptions and hinderances to storytelling

Module Two: Brand storytelling and creating a marketing strategy

Module Three: Sharing stories online – developing a digital marketing strategy

Module Four: Leveraging stories for fundraising

Extras

Live sessions

Earn a certificate

Add this certificate to your resume to demonstrate your skills for leading social change

selected template

Student Ratings & Reviews

No Review Yet
No Review Yet
error: Content is protected !!