About Course

Learn how to tell your impact stories in a compelling way and create a strong brand identity for your social venture. Gain the skills to create effective go-to-market and promotional strategies. Discover exciting storytelling techniques, including the Marshall Ganz Approach for shaping the public narrative.

Course Contributors: Priya Shah (founder of The Simple Good), Henry Anumudu (Sharing Life Africa), Kehinde Ruth Onasoga (Pandora Agency), and Kayode Alabi (Board Member at Peace First). 

Course Content

Module One: How to tell compelling stories

  • Introduction to story telling
  • The power of stories
  • Two approaches to storytelling
  • Case Study – Charity Water Advert
  • Misconceptions and hinderances to storytelling

Module Two: Brand storytelling and creating a marketing strategy

Module Three: Sharing stories online – developing a digital marketing strategy

Module Four: Leveraging stories for fundraising


Live sessions

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