Storytelling and Marketing for Social Ventures
Gain the skills to tell your impact stories in a compelling way to create a strong brand identity for your social venture.
Learn how to tell your impact stories in a compelling way and create a strong brand identity for your social venture. Gain the skills to create effective go-to-market and promotional strategies. Discover exciting storytelling techniques, including the Marshall Ganz Approach for shaping the public narrative.
Course Contributors: Priya Shah (founder of The Simple Good), Henry Anumudu (Sharing Life Africa), Kehinde Ruth Onasoga (Pandora Agency), and Kayode Alabi (Board Member at Peace First).
Module One: How to tell compelling stories
Introduction to story telling00:00
The power of stories
Two approaches to storytelling
Case Study – Charity Water Advert
Misconceptions and hinderances to storytelling
Module Two: Brand storytelling and creating a marketing strategy
Module Three: Sharing stories online – developing a digital marketing strategy
Module Four: Leveraging stories for fundraising
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change