About Course
Learn how to tell your impact stories in a compelling way and create a strong brand identity for your social venture. Gain the skills to create effective go-to-market and promotional strategies. Discover exciting storytelling techniques, including the Marshall Ganz Approach for shaping the public narrative.
Course Contributors: Priya Shah (founder of The Simple Good), Henry Anumudu (Sharing Life Africa), Kehinde Ruth Onasoga (Pandora Agency), and Kayode Alabi (Board Member at Peace First).
Course Content
Module One: How to tell compelling stories
-
Introduction to story telling
-
The power of stories
-
Two approaches to storytelling
-
Case Study – Charity Water Advert
-
Misconceptions and hinderances to storytelling
Module Two: Brand storytelling and creating a marketing strategy
Module Three: Sharing stories online – developing a digital marketing strategy
Module Four: Leveraging stories for fundraising
Extras
Live sessions
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change
Student Ratings & Reviews
No Review Yet