Storytelling and Marketing
Gain the skills to tell your impact stories in a compelling way to create a strong brand identity for your social venture.
About Course
Learn how to tell your impact stories in a compelling way and create a strong brand identity for your social venture. Gain the skills to create effective go-to-market and promotional strategies. Discover exciting storytelling techniques, including the Marshall Ganz Approach for shaping the public narrative.
Course Contributors: Priya Shah (founder of The Simple Good), Henry Anumudu (Sharing Life Africa), Kehinde Ruth Onasoga (Pandora Agency), and Kayode Alabi (Board Member at Peace First).
Course Content
Module One: How to tell compelling stories
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Introduction to story telling
03:58 -
The power of stories
02:34 -
Two approaches to storytelling
02:35 -
Leveraging stories for marketing and branding
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Case Study – Charity Water Advert
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Misconceptions and hinderances to storytelling
02:40 -
Leveraging stories for fundraising
Module Two: Brand storytelling and creating a marketing strategy
Module Three: Sharing stories online – developing a digital marketing strategy
Extras
Live sessions
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change
Student Ratings & Reviews
I loved this course so much because it has challenged my perspective on story telling. One thing that stood out were limitations to story stelling whereas I managed to undertand and note what my challenge was and worked towards it.