Course Content
Module 1: Creating a social impact model
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Live session one: Introductions
Start with the problem
01:45
What is a theory of change?
05:56
Components of a theory of change
Creating your theory of change
Module 2: Thinking Global: Aligning your social enterprise with the global goals
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What is sustainable development?
02:40
The sustainable development goals and the 2030 agenda
03:18
Why should you align your social enterprise with the 2030 agenda?
02:28
How to align your social enterprise with the SDGs
04:46
Exercise: Create Your Theory Of Change
Live session two: Reviewing your theory of change
Module 3: Finding your competitive edge
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Understanding your competitive landscape
02:36
Competitive analysis
02:45
Developing a competitive stack map
02:42
Example of a competitive stack map
Exercise: Identify competitors and develop a competitive stack map
Module 4: Analyzing customers and proposing value
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What is customer segmentation?
03:21
Estimating the Market Size
02:45
Developing your value proposition
02:35
Importance and features of a value proposition
01:57
Examples of good value propositions
Exercise: Craft your value proposition
Live session three: Competitive landscape & proposing value
Module 5: Developing the business model
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Introduction to business model development for social ventures
01:57
Importance of a business model
01:55
Types of business models
03:26
How to develop your business model
02:53
A social enterprise case study – MitiMeth
07:17
Exercise: Develop your business model
Live session four: Business Modelling
Module 6: Developing a minimal viable product and customer development
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Introduction to the Lean Start Up Methodology
02:18
Build-Measure-Learn cycle
01:27
Developing a minimal viable product (MVP)
02:04
Features of a minimal viable product
02:05
Examples of minimal viable products
Customer discovery
02:28
Customer validation
02:24
When should I pivot or persevere?
03:39
What does pivoting look like?
02:34
Case Study: Pangea’s Pivot
11:37
Exercise: Customer discovery plan and MVP description
Customer discovery and developing a minimal viable product
Module 7: Financial Feasibility Analysis
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Costs Types and Key Categories to Consider
03:40
Estimating Costs Of Goods Sold and Cost of Sales and Marketing
02:19
Choosing a Pricing Model
04:18
Unit economics
07:03
Live session six: Financial Analysis
Exercise: Financial Feasibility Analysis
Module 8: Bringing it all together
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Creating a pitch deck
06:22
Creating a business plan to bring it all together
04:45
Three final concluding tips for new entrepreneurs
02:23
Exercise: Full business plan or pitch deck
Live session 7: Business plans review and final debrief
East Kootenay Social Enterprise Incubation Project
Please submit previous Assignment first
Exercise: Financial Feasibility Analysis
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