East Kootenay Social Enterprise Incubation Project
Learn how to start a successful social enterprise, build a business model, discover customers, and find market fit.
About Course
Do you want to make a real difference in your community and make money while doing so to sustain yourself and your impact? You’re in luck! This self-paced Social Enterprise Development Course is the roadmap you need to create initiatives that tackle complex problems and make a real impact. We’ll show you how to start small, validate your ideas, and grow purposefully. With a perfect blend of critical insights and practical steps, you’ll learn how to build thriving social enterprises that contribute to positive social and environmental change and bring you some income! Whether you’re a budding visionary or a seasoned entrepreneur, this course will give you the tools to build sustainable social impact enterprises from the ground up.
What makes this course so unique?
Course Contributors
Buckle up for mind-expanding learning on social entrepreneurship! Our course isn’t just textbooks and lectures; we’ve got a crew of trailblazing social entrepreneurs and leaders from around the globe, contributing their hard-earned wisdom and experiences. The course will take you on a journey of diverse perspectives and insights into the exciting world of social enterprise development.
Kelly D. King (StartEd, New York)
Erich Schlenker (Managing Director of the Center for Entrepreneurship, Appalachian State University)
Kyle Satinitigan (Wesolve, Makati, Philippines)
Drew Edwards (Pangea Education Consult, Chicago)
Owonikoko Olusola (Stanforte Edge, Nigeria)
Kirsten Brosbol (Founder of 2030Beyond, Former Minister for Environment and Danish Member of Parliament, Denmark)
Dr. Segun Fatudimu (Founder and CEO at Impact Toolbox, Canada)
Min Ngo (Toronto Metropolitan University, Canada)
Lisa Ngo (York University, Canada)
Akina, New Zealand
What Will You Learn?
- Social entrepreneurship and the entrepreneurial journey
- Problem and solution analysis and validation
- Developing a theory of change
- How to align a social enterprise with the SDGs
- Customer segmentation and competitive analysis
- Designing business models and customer discovery
- Creating minimal viable products
- Finding product-market fit using the lean methodology
- Navigating startup challenges and incorporating a social enterprise
- Financial feasibility analysis and business planning
Course Content
Module 1: Creating a social impact model
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Live session one: Introductions
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Start with the problem
01:45 -
What is a theory of change?
05:56 -
Components of a theory of change
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Creating your theory of change
Module 2: Thinking Global: Aligning your social enterprise with the global goals
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What is sustainable development?
02:40 -
The sustainable development goals and the 2030 agenda
03:18 -
Why should you align your social enterprise with the 2030 agenda?
02:28 -
How to align your social enterprise with the SDGs
04:46 -
Exercise: Create Your Theory Of Change
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Live session two: Reviewing your theory of change
Module 3: Finding your competitive edge
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Understanding your competitive landscape
02:36 -
Competitive analysis
02:45 -
Developing a competitive stack map
02:42 -
Example of a competitive stack map
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Exercise: Identify competitors and develop a competitive stack map
Module 4: Analyzing customers and proposing value
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What is customer segmentation?
03:21 -
Estimating the Market Size
02:45 -
Developing your value proposition
02:35 -
Importance and features of a value proposition
01:57 -
Examples of good value propositions
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Exercise: Craft your value proposition
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Live session three: Competitive landscape & proposing value
Module 5: Developing the business model
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Introduction to business model development for social ventures
01:57 -
Importance of a business model
01:55 -
Types of business models
03:26 -
How to develop your business model
02:53 -
A social enterprise case study – MitiMeth
07:17 -
Exercise: Develop your business model
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Live session four: Business Modelling
Module 6: Developing a minimal viable product and customer development
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Introduction to the Lean Start Up Methodology
02:18 -
Build-Measure-Learn cycle
01:27 -
Developing a minimal viable product (MVP)
02:04 -
Features of a minimal viable product
02:05 -
Examples of minimal viable products
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Customer discovery
02:28 -
Customer validation
02:24 -
When should I pivot or persevere?
03:39 -
What does pivoting look like?
02:34 -
Case Study: Pangea’s Pivot
11:37 -
Exercise: Customer discovery plan and MVP description
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Customer discovery and developing a minimal viable product
Module 7: Financial Feasibility Analysis
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Costs Types and Key Categories to Consider
03:40 -
02:19
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Choosing a Pricing Model
04:18 -
Unit economics
07:03 -
Live session six: Financial Analysis
Module 8: Bringing it all together
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06:22
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04:45
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Three final concluding tips for new entrepreneurs
02:23 -
Exercise: Full business plan or pitch deck
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Live session 7: Business plans review and final debrief
Earn a certificate
Add this certificate to your resume to demonstrate your skills for leading social change