Building viable social ventures & finding market fit

Exactness! Approximation! Precision! – These are the most understated desires of entrepreneurs/inventors as they commit critical resources into ventures that are supposed to satisfy some of the limitless needs of an enigmatic market. Lean startups intellectualize the principles of market demand by advocating for the development of products and services that already enjoy the prior bias of customers. This contrasts with the more traditional method of developing a product based on “experts” opinions and only introducing the products to the customers after substantial time and resources have been spent developing it.

This course will teach you how to start small, test and validate your ideas, and grow big. Using the Lean Start-Up approach, we will teach you how to find product-market fit and develop a minimally viable version of your solution. We will guide you through testing this product in the market, gather customer feedback, and improve your product over time. At the end of the course, learners would have tested their value propositions by discussing with real customers and developed a minimal viable product. 

Facilitators

Course facilitators are Kelly King, Founder of Exchanging Americans; Erich Schlenker, Director of  Appalachian State University’s Center For Entrepreneurship and Drew Edwards, Founder of Pangea Educational Consult.

Learning Objectives

In this training, you will learn to:

• Discover and understand your potential customers 
• Find product-market fit
• Learn how to develop a minimal viable product. 
• Learn how to start small and grow big using design thinking
• Overcome startup challenges and develops solutions that genuinely meet the time’s needs.

Course Components and Duration

This course has nine videos and five practical exercises. The total duration is 6 hours but might require three weeks to complete the learning materials and activities.